
# Overview of Data Insights 

OpenMetadata is a centralized, active metadata repository where all your data resides. Platform adoption is an important element for teams implementing OpenMetadata. Organizations can drive the adoption of OpenMetadata by monitoring its usage and setting up company-wide KPIs. The built-in goal-setting and tracking mechanisms help proactively drive your company's data culture. You can define the **Key Performance Indicators** and set goals to be achieved within a timeframe towards **better documentation, ownership, and tiering**. 

The **Data Insights Dashboard** provides an analytical view of all the key metrics around data assets and user activity. The KPIs help to drive platform adoption. You can monitor data health and track the progress toward the organizational goals. The Data Insights Report is emailed at a regular cadence so that teams can assess their performance relative to the KPIs to determine data ownership, tiering, and documentation. You can also assess user engagement and growth with the aggregated user activity.

Watch the video to learn more about proactively honing the data culture of your company by setting targets, monitoring, and boosting teams to accomplish data goals.

{% youtube videoId="lOQepnTdA58" start="0:00" end="58:23" width="560px" height="315px" /%}

Watch a demo of Data Insights in OpenMetadata

{% youtube videoId="Epd9G6igLUM" start="0:00" end="21:58" width="560px" height="315px" /%}

{%inlineCalloutContainer%}
 {%inlineCallout
  color="violet-70"
  bold="What is Tiering"
  icon="MdInsights"
  href="/how-to-guides/data-insights/tiering"%}
  Set business importance of data using Tiers.
 {%/inlineCallout%}
 {%inlineCallout
  color="violet-70"
  bold="Set Up Data Insights Ingestion"
  icon="MdInsights"
  href="/how-to-guides/data-insights/ingestion"%}
  Set up the ingestion pipeline right from the UI.
 {%/inlineCallout%}
 {%inlineCallout
  color="violet-70"
  bold="Key Performance Indicators (KPI)"
  icon="MdInsights"
  href="/how-to-guides/data-insights/kpi"%}
  Define the KPIs and set goals for documentation, and ownership.
 {%/inlineCallout%}
 {%inlineCallout
  color="violet-70"
  bold="Data Insights Report"
  icon="MdInsights"
  href="/how-to-guides/data-insights/report"%}
  Get a quick glance of data asset description, ownership, and tiering coverage.
 {%/inlineCallout%}
 {%inlineCallout
  color="violet-70"
  bold="Cost Analysis"
  icon="MdInsights"
  href="/how-to-guides/data-insights/cost-analysis"%}
  Get valuable insights with the cost analysis reports.
 {%/inlineCallout%}
 {%inlineCallout
  color="violet-70"
  bold="Configure the Data Insights Report"
  icon="MdInsights"
  href="/how-to-guides/data-insights/email-report"%}
  Email the report to Admins and Teams at the desired frequency.
 {%/inlineCallout%}
 {%inlineCallout
  color="violet-70"
  bold="How to Transform the Data Culture of Your Company"
  icon="MdInsights"
  href="/how-to-guides/data-insights/data-culture"%}
  Improve your data culture for data-driven decision making.
 {%/inlineCallout%}
{%/inlineCalloutContainer%}

Refer the following for technical documentation related to Data Insights

{%inlineCalloutContainer%}
 {%inlineCallout
  color="violet-70"
  bold="Run Data Insights using Airflow SDK"
  icon="MdInsights"
  href="/how-to-guides/data-insights/airflow-sdk"%}
 {%/inlineCallout%}
 {%inlineCallout
  color="violet-70"
  bold="Run Data Insights using Metadata CLI"
  icon="MdInsights"
  href="/how-to-guides/data-insights/metadata-cli"%}
 {%/inlineCallout%}
 {%inlineCallout
  color="violet-70"
  bold="Run Elasticsearch Reindex using Airflow SDK"
  icon="MdInsights"
  href="/how-to-guides/data-insights/elasticsearch-reindex"%}
 {%/inlineCallout%}
{%/inlineCalloutContainer%}